Farmers’ Market on Broadway extends September hours, adds bonus market day

The Farmers’ Market on Broadway has announced an extension of market hours in September until 8 p.m. (previously 7 p.m.) beginning Sept. 3, and a bonus market on Wednesday, Oct. 1 from 3-8 p.m.

This season has brought a few weather-related challenges for the market, including one complete cancellation and an early closing, both due to severe weather.

For the many farmers and small businesses who vend at the market, including many Broadway District businesses, they depend on the event happening weekly to make a living.

On Broadway received a lot of feedback from businesses on ways to mitigate this impact and provided that information to its board of directors, who directed On Broadway to announce the extension of the market by one hour through September and add the bonus market on October 1, which the board sought out as a way to further support the district’s small businesses that rely on events.

“We believe these changes will allow everyone to benefit from the increased foot traffic and engagement from market attendees who enjoy the market each week,” said Molly Gray Ivanovska, farmers market and special events manager for On Broadway, Inc. “Also, the installation of brighter streetlights in the district ensures the visibility and safety for vendors and attendees alike.”

As one of Wisconsin’s largest farmers’ markets, the Farmers’ Market on Broadway, celebrating its 22nd year, is a popular gathering spot for those who live, work, play and visit the Broadway District.

Over 120 vendors line Broadway, between Dousman and Walnut streets, offering an array of seasonal and fresh produce, baked goods, carry-out foods, coffee and teas, meats, cheeses, flowers and plants, handcrafted goods and more.

Attendees can also enjoy a local craft beer while they move throughout the market and listen to the live music lineup each week.

For more information about the Farmers’ Market on Broadway, visit downtowngreenbay.com.