While the Coleman Piggly Wiggly typically closes its doors at 8 p.m., a drive past the location one Friday in April would have revealed a glowing grocery store full of sound engineers, actors and videographers led by Freddy Moyano for his upcoming television series “The Clinic on Washington Street.”
Originally hailing from Spain, Moyano is based in northeastern Wisconsin and fulfills nearly every role his production Moyano Lingua Consulting & Productions, LLC (MLC) could need: screen-acting, voice acting, motion picture videography and much more.
Often holding multiple roles behind the scenes as well as being the lead, he explained, “I’m the main character because I’m writing the series on a very tight, low budget. If I’m not the lead and I give [the role] to someone else and they get sick or leave town, then the whole show goes down the drain. So to avoid that, I’ve usually played the lead, surrounded by strong supporting actors, of course.”
Moyano has held a soft spot for the small towns of Wisconsin for quite some time, with one of his notable projects Union Hotel set in different historical locations across the state, such as the YMCA in Green Bay.
He explained that oftentimes when people are watching his shows or movies like Union Hotel they are surprised to see the variety that Wisconsin has to offer, asking “Are you kidding me, is this all in northeast Wisconsin? What did I miss?”
This goes to the heart of Moyano’s talents; finding inspiration anywhere.
During a return visit to Spain he visited the Tabernas Desert, where he not only filmed Western-style shorts, but learned how to ride horses. He brought this talent back with him, as seen in Union Hotel.
For his most recent project The Clinic on Washington Street Moyano drew inspiration from his current rental office space, located on the titular Washing Street in Green Bay.
Explaining what went into starting The Clinic on Washington Street, Moyano said, “I wanted to create a show with a doctor as a focal point. It’s true that we have shows out there like Becker or House, but those have kind of been rehashed. But I finally found the right, final piece of the story when I started leasing in early December… This place I got is right on North Washington Street in downtown Green Bay. It very much resembles a clinic of the 1970s, 1980. The walls are white with large, beautiful etched-glass windows. I thought, ‘Wow, this could definitely be the clinic.’”
While operating on a shoestring budget can prove problematic for many production companies, these constraints just make Moyano even more creative.
In a stroke of good luck, Moyano said “I looked on social media and saw an ad that said ‘Free dental clinic furniture.’” He drove to Coleman to pick up a variety of furniture and equipment from a family flipping a bank, later turned into a clinic, into a bakery. This gave Moyano and his team enough material to complete one whole set in their doctor’s office.
It was during this trip north that Moyano visited the Coleman Piggly Wiggly and was immediately drawn to the “‘70s vibe” of the store.
After getting into contact with the owners of the store he received permission to film there and the owners even acted as extras during the shoot.
This isn’t the first time that he has partnered with local companies and groups for shoots. For his film “Room 108” the Green Bay Austin Straubel airport flew Moyano and his team around Lambeau Field for aerial footage and the National Railroad Museum allowed for filming with their antique classic cars.
Discussing the scene filmed in Coleman, Moyano said “I’ve never filmed inside a grocery store, but I’ve always wanted to. I’m always influenced by this Quentin Tarantino Pulp Fiction scene where there’s a couple of guys at a restaurant and there’s a holdup. So, why not do a holdup in a grocery store?”
The scene combined comedy and drama as well as one of the most unique aspects of the project, time travel.
Drawing from shows like Once Upon a Time, Moyano’s The Clinic on Washington Street will lean into fantasy elements through a dual timeline.
“We’re playing with two different [stories]. One that happens in 1977 and the other happening in 1891. The characters that are in the 70s are somehow connected through a fantasy sort of spell to the 1890s.”
Details regarding these magical elements, which truly set The Clinic on Washington Street apart from other medical shows, are under wraps for now as filming for episode two carries on.
Moyano shared his gratitude for all those that have been working on this television show with him, including old colleagues from across Wisconsin and new friends, stating “I don’t know if I could do these same things I’m doing if I was in a bigger city.”
To follow along with Freddy Moyano’s The Clinic on Washington Street or learn more about his many television and film projects, visit greenbayextras.com follow Freddy Moyano on Facebook.
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