ASHWAUBENON – During the July 25 annual shareholders meeting, outgoing Green Bay Packers President/CEO Mark Murphy handed over leadership duties to former Packers Chief Operating Officer Ed Policy, after the Packers released strong financial numbers earlier in the week.
On July 23, Packers Chief Financial Officer Maureen Smith, Treasurer Karl Schmidt and Murphy together reported an $83.7 million operating profit for the fiscal year ending March 31 — a $23.6 million increase from the previous year’s $60.1 million operating profit.
In the 2024 season, the Packers hosted nine regular-season games; that additional game helped increase local revenue by $34.6 million — from $251.8 million to $286.4 million.
National revenue also increased by $30.3 million — $402.3 million to $432.6 million — assisted by the league’s broadcasting contracts and streaming offerings.
“That’s mostly the growth in the national TV deals,” Murphy said. “The league has it, so they’re trying to grow at about a 7% growth rate annually. And then the other thing I think the league’s done a good job of is moving more towards streaming, but still a vast majority of our national revenue is coming from broadcast television.”
During the July 25 shareholders meeting, Murphy was met with a standing ovation by the over 6,000 fans in attendance.
“This is my favorite day of the year,” he responded. “Not only are you the best fans in the NFL, you are the best owners in the NFL.”
Murphy succeeded Bob Harlan in 2007 and oversaw the development of Titletown and major renovations to Lambeau Field during his tenure, plus he and his team brought home a 2011 Super Bowl win and the 2025 NFL Draft.
Murphy said that he is retiring from the position only and will still continue to serve on several boards and committees.
Murphy owns a Bailey’s Harbor golf course, Maxwelton Braes, and will remain in Wisconsin.
“Something we don’t talk about as much, but I think was a critical moment in Mark’s leadership, is we survived and even thrived as we went through COVID. I know all of us really appreciate Mark’s leadership during that stressful time in the organization,” Policy added.
In recognition of Murphy’s work, Green Bay Mayor Eric Genrich proclaimed July 25, 2025, as Mark Murphy Day in the city of Green Bay.
“First and foremost, Mark has been a truly decent, humble, and thoughtful leader of the Green Bay Packers,” Genrich said. “He’s guided our beloved franchise throughout his tenure with winning football as his priority and demonstrated care and appreciation for the people who make up the team’s fanbase and the Green Bay community.”
“During his 17-year tenure, Murphy led the evolution of America’s team during a period of significant change in professional sports. Under his guidance, the Packers achieved significant success, including eleven playoff appearances and a Super Bowl championship, along with consistently ranking among the league’s best for fan experience. He also championed the team’s community development of Titletown, partnered with the Community Foundation to create Give Big Green Bay, and was instrumental in bringing the NFL Draft to the City of Green Bay.
“The Packers record of success during Murphy’s tenure adds a remarkable chapter to the history of the most storied franchise in professional sports. But more than anything, I’ve personally appreciated the way in which Mark has won the right way, never losing sight of his core values, always valuing the players and people who make the Packers’ success possible.”
During the shareholders meeting, Policy thanked Murphy, the board of directors and the entire organization for their support over the past years.
“I want to thank you, our owners, for investing so much in me over the past 13 years. It’s been really special, and I intend to pay it back with results on and off the field,” he told the crowd.
“We all know that it’s never easy following somebody like Mark Murphy, but it’s much easier if he’s taken the time to prepare you to do so. So, thank you, Mark,” he added.
Policy was hired as vice president and general counsel in August 2012, and in January 2018, became chief operating officer.
In June, he was unanimously elected as the Packers next chairman of the board, president/CEO by the board of directors.
“I remember my first one of these — my first Packer shareholder meeting. It was about 13 years ago, and the meeting was set to begin at 11 a.m.,” Policy recalled.
“So, I pulled into the parking lot probably around 7:15 a.m., and you guys were already out there tailgating. There was cornhole; there were drinks; there was food. It was amazing, and it was pretty spectacular. I recognized three things at that moment pretty clearly.
No. 1, this place is unique. No. 2, you guys, our fans and our shareholders, are really special. And No. 3, I knew that I was going to love it.”
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