The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects of 2025 at the 35th Wisconsin Main Street Awards ceremony held at the Grand Theater in Wausau.

The awards honor successful projects and initiatives executed by Main Street and Connect Communities programs around the state. Winning projects included business and community development initiatives, building renovations, community celebrations, and revitalization success stories from across Wisconsin.

“Showcasing the variety of success stories from communities large and small is always inspirational,” said John W. Miller, secretary and CEO of WEDC, the state’s leading economic development organization. “The Main Street Awards ceremony celebrates the hard work, vision and dedication of those who are working tirelessly behind the scenes each day to preserve and promote their downtowns.”

Wisconsin Main Street is a community development program administered by WEDC that targets Wisconsin’s historic commercial districts. WEDC provides technical support and training to the 37 Main Street communities to help them revitalize their business districts based on guidelines developed by Main Street America.

Local 2026 award winners include:

On Broadway, Inc. | Touchdown Downtown

Best Program Marketing Campaign

This four-day placemaking initiative activated downtown during the NFL Draft, celebrating the region’s culture, small businesses, and deep Packers heritage. Led by On Broadway, Downtown Green Bay and the city of Green Bay, the campaign featured immersive events like the LIVING Packers Heritage Trail, Field Fest, live music, and a special Farmers Market. With a marketing budget under $30,000, the effort generated 10 media stories – including national coverage – driving foot traffic, strengthening the local economy, and showcasing Green Bay on a national stage during the 2025 NFL draft.

Definitely De Pere | Urban Forest Walkway

Best Placemaking Project – Small-Scale

This streetscape and public art initiative transformed an underutilized area along the rear of the 200 block of Main Avenue into a vibrant, nature-inspired destination. Led by Definitely De Pere in partnership with the city, the project brought local artists together with stakeholders to reimagine the space. Featuring large-scale planters, trees, perennials, and site-specific artwork, the walkway enhances beauty, walkability, and community pride – turning a once-overlooked passage into a welcome place for gathering and discovery.

Barb LaMue, On Broadway, Inc., was also inducted into the Wisconsin Main Street Hall of Fame and Brian Johnson was recognized for 10 years of service.